Women turn to Bath & Body Works (BBW) to help wash away the daily stresses of life. A subsidiary of Limited Brands, BBW operates about 1,645 stores throughout North America, as well as an online store. The chain entered the Canadian market in 2008. The company sells natural body and hair care products as well as personal care products and fragrances, under its own BBW brand, as well as the C.O. Bigelow, and White Brand Candle brands. Customers in need of rejuvenation can also find a line of aromatherapy and at-home spa treatments, and in some stores, extra indulgences such as massages and pedicures. The BBW brand has had an image makeover; from country-inspired to a modern-day apothecary of beauty.
Bath & Body Works, LLC, is an American retail store under the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the US. It specializes in lotions, bath items, personal care items, and home fragrances.
The company launched both a seasonal catalog and a website in 2006. In November 2006, Bath and Body Works launched its first television commercial advertisement. Net sales as of January 28, 2006, were US2,285,000,000, significantly higher than all other Limited Brands, except Victoria Secret.
In July 2008, the company announced that it was opening six locations in Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadian market, with The Body Shop being its main competition.
In January 2009, they moved to a new style of bottles. The labels have also changed for the Signature collection bath products, as well as the Slatkin & Co. and Bath and Body Works Signature home fragrance scents, including plug-in Wallflowers, Scentports, candles, room sprays and fragrance oils. They have also begun offering shipping to Canada. Bath and Body Works operates more than 1,600 stores.
